William Goodrich

Energy Efficiency Engineer and Analyst
Let's Connect

I'm currently available for part-time contract positions and consulting assignments in the energy efficiency and demand side management realm. Please send me an email to setup a time to talk.

Who is William Goodrich?

I am an experienced engineer, analyst, and manager with a multi-disciplined background. I have a comprehensive understanding of energy utility demand side management (DSM) markets from both analytical and ‘hands-on’ perspectives. I have broad experience providing technical consulting to utility companies, as well as the commercial and industrial clients that participate in utility-sponsored energy efficiency programs. My work has encompassed residential, commercial, and industrial facility auditing and analysis,
DSM program design and implementation, and market characterization and potential studies for utility clients. I am enthusiastic about the application of new technologies to the world of energy efficiency, especially advanced control systems, embedded LED lighting, and Internet of Things (IoT) applications. I am a Certified Energy Manager and a member of the Association of Energy Engineers.

Skills & Knowledge

Building Systems:  Comprehensive knowledge of residential and commercial building systems including lighting, HVAC, refrigeration, and many industrial processes.

Energy End-Use Baseline Analysis:  Executing primary and secondary market research.  Analyzing energy use intensities and load profiles of various customer segments.

Market Potential Assessments: Performing market potential feasibility studies for energy efficiency and load management programs.

Program Evaluation, Measurement, and Verification: Statistical sampling of program participants for evaluation.  Gathering comprehensive data on installed energy efficiency and renewable energy projects, and using that data to analyze the project’s energy savings.  Aggregating project results to achieve program-level results including realization rates and attribution factors.

Energy Analysis: Conducting utility bill analyses as well as conducting walk-through energy audits determining demand and energy consumption of building equipment and analyzing cost-effective, energy efficient implementation measures.

DSM Program Design Assistance: Assisting in the design of DSM programs by evaluating energy conservation measures, energy savings, and cost effectiveness.

Rebate Tracking Software: Analyzing and configuring energy efficiency and renewable energy incentive program workflows within Nexant-developed TrakSmart software package.  Ensuring that all details of each unique program are captured in the automated system, including customer data, incentive levels, energy and rebate formulas, and measure libraries.

Professional Experience

Co-Founder | Technology Director


  • Current Period: October 2016 - Present
  • Job type: Entrepreneurial Venture

Dispersion is a collaboration between myself and accomplished designer Jamie Wirkler. We are exploring the integration of LED illumination as a primary element of design, on balance with form, structure, and materiality. We use pixel-controlled LEDs to embed dynamic and responsive light into the built environment. Our systems are inherently energy efficient from a lumen output perspective, but our advanced sense-and-control systems provide another layer of efficiency at the occupancy level.

  • Design and deployment of custom LED illumination using sensor- and data-driven controllers to create responsive and interactive systems;
  • Collaborative, constructive communication with clients, partners, subcontractors, and suppliers;
  • Execute all business operations including marketing, sales, and finance;
  • Direct Dispersion's application and development of technology.

Director of Engineering

Jen Lewin Studio

  • Current Period: November 2014 - September 2016
  • Past Period: September 2006 - January 2009
  • Job type: Full-Time
  • Reference: Jen Lewin

The Jen Lewin Studio team works intimately together to create and exhibit world-renowned interactive art. We create immersive light and sound environments that encourage public interaction and play. Jen Lewin's art can be found in permanent, international exhibits or experienced in temporary installations at major events worldwide.

  • Design and deployment of customized systems of computer hardware, sensor technologies, wireless and wired communication schemes, and power systems;
  • Product development including prototyping, component sourcing, fabrication, rigorous testing, and installation;
  • Project management for inflexible timelines while ensuring consistent communication with clients, subcontractors, and suppliers.

Co-Founder | Managing Director

The Studio (Boulder)

  • Period: June 2013 - Present
  • Job type: Entrepreneurial Venture

Since opening its doors on January 1st, 2014, The Studio (Boulder) has grown into one of Boulder, Colorado's most sought after coworking spaces and event venues. The industrial modern space hosts private events and community gatherings after hours. During the workday, over 60 of Boulder's most creative artists, makers, and professionals come to work out of private offices, workshop studios, desks, and maker stations.

  • Oversaw leasing of commercial real estate and substantial tenant build out;
  • Hire and manage staff for daily operation of the space in both coworking and venue capacities;
  • Actively foster a vibrant community of 60+ members comprising more than 20 businesses.
  • Build and direct event venue business hosting over 50 events annually;
  • Maintain 0% vacancy rate on subleased premises and desk licenses.

Senior Associate, Technology

SapientNitro, Instrumented Intelligence

  • Period: July 2013 - September 2014
  • Job type: Contract to Salaried
  • Reference: Rick Robinson

With the Instrumented Intelligence group at SapientNitro, I worked to instrument the world around us to quantify the qualitative nature of our daily experiences. I helped create bespoke sensor-enabled instruments and experimented to repurpose existing "Internet of Things" technologies to capture data and tell narratives on how consumers use products, interact with a retail environment, or carry out their daily routines.

  • Research and development of bespoke sensor-enabled instruments and off-the-shelf platforms to gather data for instrumented consumer intelligence research studies;
  • Comprehensive understanding of the “Internet of Things” realm and its various applications, including data gathering in homes, retail environments, and offices;
  • Performed hardware development, proof-of-concept research study deployments, data processing and analysis, and reporting.

Senior Project Engineer

Nexant, Inc.

  • Period: January 2009 - July 2013
  • Job type: Full-Time
  • Reference: Lynn Roy

Nexant's Utility Demand Side Management (DSM) services include strategic planning and design, program delivery and management, measurement and verification, and program evaluation for utility's DSM offerings. My work with Nexant touched on all of these services, and provided me with a broad, but also substantive, knowledge of the industry.

  • Engineering and analysis for utility DSM programs; Experience with market characterization studies, end-use and load profile studies, DSM potential studies and evaluations, implementation of various programs, and program measurement and verification;
  • Managed engineers, analysts, and administrative staff during three long-term projects;
  • Implementation of statistical methods for market assessments and program evaluations;
  • Implemented Nexant’s web-based program tracking software, TrakSmart, for three energy efficiency incentive programs for JEA, Jacksonville, Florida’s municipal utility.

Engineering Assistant

WFT Electronics

  • Period: January 2006 - November 2009
  • Job type: Full-Time
  • Reference: Gus Calabrese

WFT Electronics, in operation since 1972, conceptualizes, designs, prototypes, and supports electronics, software, microprocessors, and consumer and industrial products.

  • Assisted in the troubleshooting and repair of security card readers for nuclear power plants on the east coast;
  • Designed and prototyped an inductive, wireless charging system for mobile devices;
  • Developed a remote data logging platform based on Texas Instrument's MSC1210 ADC microcontroller and Digi's XBee 802.15.4 wireless radios.

Representative Projects

Colorado State ARRA Impact Evaluation

Colorado Governer's Energy Office (GEO)

2011 - 2012

Assisted with the evaluation of the American Recovery and Reinvestment Act funds distributed by the Colorado Governor’s Energy Office (GEO). This evaluation included advanced sampling techniques over a range of funding streams and program offerings. Program offerings included energy efficient appliance rebates, technical assistance, renewable energy installations, and loans for energy projects. Led the evaluation of the GEO’s renewable rebate program, which included technologies such as solar photovoltaic, solar thermal, and wind systems.

City of Boulder Baseline Analysis

City of Boulder, Colorado


Performed baseline load profile analysis that led directly into a feasibility study aimed at analyzing the potential for creating a municipal electric utility. Worked with county assessor’s data, Xcel Energy system-wide load and electric sales data, and other sources to estimate Boulder’s electric load profile. Disaggregated that estimated load into residential, commercial, and industrial sectors, as well as end-uses within those sectors.

JEA C&I Program Implementation

JEA Municipal Utility, Jacksonville, FL

2010 - 2011

Instrumental in implementing JEA commercial and industrial DSM programs. Primary role was to assemble each program workflow and associated details within Nexant’s rebate program tracking software, TrakSmart. The program portfolio was modeled in TrakSmart including prescriptive, custom, and small business direct install.

Boulder County Commercial Rebate Program

Boulder County, Colorado

2010 - 2011

Designed commercial energy efficiency rebate programs for Boulder County in Colorado, funded in part by American Recovery and Reinvestment Act (ARRA) funds. All requirements set forth by ARRA were carefully followed during the design process. The program design included rebates targeted for local businesses such as offices, restaurants, grocery, retail and small manufacturing plants. The program included prescriptive measures ranging from lighting to HVAC.

On-going Measurement and Verification Program

Xcel Energy, Colorado

2009 - 2011

Acted as program coordinator responsible for managing the inspection of a sample of projects that qualified for Xcel Energy’s commercial and residential prescriptive rebate programs. Facilitated specific equipment inspections of specific equipment for commercial, industrial, and residential facilities to ensure program compliance.

Onsite Assessment Program

Xcel Energy, Colorado

2009 - 2012

Prepared energy analysis reports for facilities involved in Xcel Energy’s Onsite Assessment Program. This program provides audits and cost benefit analysis for local facilities seeking to improve their energy efficiency. Work included conducting building audits, performing detailed energy analysis, evaluating economic performance of energy conservation measures, and writing energy savings reports and proposals.


Lafayette College

Easton, PA

Bachelor of Arts degree in Engineering and Philosophy - Cum Laude - 2003

Vesalius College

Brussels, Belgium

Study abroad program through Lafayette College - Spring 2001