William Goodrich

Creative Technologist
Let's Connect

I'm currently spreading the word about my new business, Dispersion. We are enthusiastically pursuing opportunities to create custom LED integrated systems for artists, architects, designers, and product developers. I also offer consulting services for proof-of-concept product prototypes, drawing on a close-knit cadre of experienced engineers and designers. Please send me an email to setup a time to talk.

Who is William Goodrich?

I am an accomplished engineer and manager with experience across several disciplines. I love getting my hands dirty with computer hardware, embedded systems, and Internet of Things (IoT) platforms and drawing data from those devices in unique and creative ways. With sensor-driven data I've given life to interactive public art and uncovered patterns in consumer behavior. I'm constantly thinking about ways in which we can instrument our world to capture data leading to valuable, actionable insights.
Apart from hands-on work with widgets and gadgets, I am an espouser of technology to widely disparate groups. My background lends itself towards explaining difficult concepts in understandable ways to managers, customers, and the general public. All in all, I want to be involved in creating. I want those creations to benefit people in important ways. And, I want to help people understand the ways in which they can benefit from those creations.
Beyond my love of technology, I have also had the good fortune to foster one of the most dynamic communities of creatives and professionals at The Studio (Boulder), shared workspace and event venue, here in Boulder, Colorado.

Skills & Knowledge

Technical Skills


Embedded controllers: Arduino, Teensy, TI MSC, XBee; Micro-computers: Raspberry Pi, BeagleBone; Digi's XBee radios; WS2811/12 LED products; Analog and digital sensors: IR rangefinders, accelerometers, variable resistors (flex, photo, others), environmental (temp, humidity, CO2), energy (current, voltage)


C++; Arduino IDE; Digi X-CTU, XBee protocol, API mode; Serial data protocols: I2C, RS232/485, SPI; Eagle PCB; Sketchup 3D modeling; Various other CAD tools; Diagramming tools for circuits, wire assemblies, systems; Web: HTML, CSS; Data analysis: Excel, Tableau


Electronics power system design; LED Illumination Systems; Wire assemblies; Mechanical design of enclosures, component chassis, connector schema; Remote data logging system design


Interpretation and analysis of analog and digital sensor data; Conceptualization of large data sets with interconnected variables; Model simulation using Excel

Management Skills

Project Management

Project planning, scheduling, budgeting; team organization and coordination; client and vendor relations; Experience with inflexible deadlines; Gantt charting

Technical Communication

Clear, concise technical writing; Superior communication of technical concepts to non-technical clients and colleagues


Off-shore sourcing of components and services; Experience managing U.S.-based contract manufacturing; PCB fabrication and assembly; Bill of Material (BOM) management

Team Building

Adept at identifying project requirements and staffing teams with appropriate technical and personal characteristics

Professional Experience

Co-Founder | Technology Director


  • Current Period: October 2016 - Present
  • Job type: Entrepreneurial Venture

Dispersion is a collaboration between myself and accomplished designer Jamie Wirkler. We are exploring the integration of LED illumination as a primary element of design, on balance with form, structure, and materiality. We use pixel-controlled LEDs to embed light within sculptural art, architecture, and everyday objects.

  • Design and deployment of custom LED illumination using sensor- and data-driven controllers to create responsive and interactive systems;
  • Collaborative, constructive communication with clients, partners, subcontractors, and suppliers;
  • Execute all business operations including marketing, sales, and finance;
  • Direct Dispersion's application and development of technology.

Director of Engineering

Jen Lewin Studio

  • Current Period: November 2014 - September 2016
  • Past Period: September 2006 - January 2009
  • Job type: Full-Time
  • Reference: Jen Lewin

The Jen Lewin Studio team works intimately together to create and exhibit world-renowned interactive art. We create immersive light and sound environments that encourage public interaction and play. Jen Lewin's art can be found in permanent, international exhibits or experienced in temporary installations at major events worldwide.

  • Design and deployment of customized systems of computer hardware, sensor technologies, wireless and wired communication schemes, and power systems;
  • Product development including prototyping, component sourcing, fabrication, rigorous testing, and installation;
  • Project management for inflexible timelines while ensuring consistent communication with clients, subcontractors, and suppliers.

Co-Founder | Managing Director

The Studio (Boulder)

  • Period: June 2013 - Present
  • Job type: Entrepreneurial Venture

Since opening its doors on January 1st, 2014, The Studio (Boulder) has grown into one of Boulder, Colorado's most sought after coworking spaces and event venues. The industrial modern space hosts private events and community gatherings after hours. During the workday, over 60 of Boulder's most creative artists, makers, and professionals come to work out of private offices, workshop studios, desks, and maker stations.

  • Oversaw leasing of commercial real estate and substantial tenant build out;
  • Hire and manage staff for daily operation of the space in both coworking and venue capacities;
  • Actively foster a vibrant community of 60+ members comprising more than 20 businesses.
  • Build and direct event venue business hosting over 50 events annually;
  • Maintain 0% vacancy rate on subleased premises and desk licenses.

Senior Associate, Technology

SapientNitro, Instrumented Intelligence

  • Period: July 2013 - September 2014
  • Job type: Contract to Salaried
  • Reference: Rick Robinson

With the Instrumented Intelligence group at SapientNitro, I worked to instrument the world around us to quantify the qualitative nature of our daily experiences. I helped create bespoke sensor-enabled instruments and experimented to repurpose existing "Internet of Things" technologies to capture data and tell narratives on how consumers use products, interact with a retail environment, or carry out their daily routines.

  • Research and development of bespoke sensor-enabled instruments and off-the-shelf platforms to gather data for instrumented consumer intelligence research studies;
  • Comprehensive understanding of the “Internet of Things” realm and its various applications, including data gathering in homes, retail environments, and offices;
  • Performed hardware development, proof-of-concept research study deployments, data processing and analysis, and reporting.

Senior Project Engineer

Nexant, Inc.

  • Period: January 2009 - July 2013
  • Job type: Full-Time
  • Reference: Lynn Roy

Nexant's Utility Demand Side Management (DSM) services include strategic planning and design, program delivery and management, measurement and verification, and program evaluation for utility's DSM offerings. My work with Nexant touched on all of these services, and provided me with a broad, but also substantive, knowledge of the industry.

  • Engineering and analysis for utility DSM programs; Experience with market characterization studies, end-use and load profile studies, DSM potential studies and evaluations, implementation of various programs, and program measurement and verification;
  • Managed engineers, analysts, and administrative staff during three long-term projects;
  • Implementation of statistical methods for market assessments and program evaluations;
  • Implemented Nexant’s web-based program tracking software, TrakSmart, for three energy efficiency incentive programs for JEA, Jacksonville, Florida’s municipal utility.

Engineering Assistant

WFT Electronics

  • Period: January 2006 - November 2009
  • Job type: Full-Time
  • Reference: Gus Calabrese

WFT Electronics, in operation since 1972, conceptualizes, designs, prototypes, and supports electronics, software, microprocessors, and consumer and industrial products.

  • Assisted in the troubleshooting and repair of security card readers for nuclear power plants on the east coast;
  • Designed and prototyped an inductive, wireless charging system for mobile devices;
  • Developed a remote data logging platform based on Texas Instrument's MSC1210 ADC microcontroller and Digi's XBee 802.15.4 wireless radios.


Lafayette College

Easton, PA

Bachelor of Arts degree in Engineering and Philosophy - Cum Laude - 2003

Vesalius College

Brussels, Belgium

Study abroad program through Lafayette College - Spring - 2001